i'm being useful today ...

... aka, actually doing something job-related instead of spending my oodles of free time at work reading gawker, defamer, dlisted, ToTC, etc.

Yeah, I actually started working on a style chart today. The chart is necessary because we have four major clients at the agency, and each client tends to do something a little (or a lot) different from other clients, which leads to people making copy conform to another client's style (e.g., e-mail vs. email, website vs. Web site, tight or spacey emdashes, etc.).

And one of our clients has this uber-huge stylebook that I plan on whittling down to the stuff that actually matters (i.e., we really don't need to know the specifics of you market segment when we making sure your ad reads well). But I'm saving that for later. Right now, everyone's out to lunch, so I'm enjoying the solitude. And I may have to go grab a fruit cup from Whole Foods in a bit. I'm still reeling from my karaoke hangover ...